PRIVACY POLICY

Who we are

We are Midlands Embroidery Limited. You can find out how to contact us in the How to Contact Us section below.

Your Privacy

In the course of our dealings with you, we will collect and process personal information about you. Personal information includes any information allowing us to identify you as an individual, for example, your name, your email address or your telephone number.

We are committed to protecting your privacy. We will use your personal information in accordance with all applicable laws and regulations that relate to data protection and privacy, including the EU General Data Protection Regulation (GDPR).

This document tells you:

• What personal information we collect
• Why we collect this information;
• How we will use it;
• How long we will keep it;
• Who else will see it;
• How you can contact us;
• Your rights in relation to the personal information that we hold, including your rights to change, delete and see your information.

When using our website we will also place cookies on your device. For more information about the cookies we hold about you, please contact us by emailing enquiries@midlandsemb.co.uk

Cookies

We and our trusted partners use cookies and other technologies in our related services, including when you visit our Site or access our services. 

A "cookie" is a small piece of information that a website assigns to your device while you are viewing a website. Cookies are very helpful and can be used for various different purposes. These purposes include allowing you to navigate between pages efficiently, enable automatic activation of certain features, remembering your preferences and making the interaction between you and our Services quicker and easier. Cookies are also used to help ensure that the advertisements you see are relevant to you and your interests and to compile statistical data on your use of our Services. 

The Site uses the following types of cookies:

a. 'session cookies' which are stored only temporarily during a browsing session in order to allow normal use of the system and are deleted from your device when the browser is closed; 

b. 'persistent cookies ' which are read only by the Site, saved on your computer for a fixed period and are not deleted when the browser is closed. Such cookies are used where we need to know who you are for repeat visits, for example to allow us to store your preferences for the next sign-in; 

c. 'third party cookies' which are set by other online services who run content on the page you are viewing, for example by third party analytics companies who monitor and analyse our web access.

Cookies do not contain any information that personally identifies you, but Personal Information that we store about you may be linked, by us, to the information stored in and obtained from cookies. You may remove the cookies by following the instructions of your device preferences; however, if you choose to disable cookies, some features of our Site may not operate properly and your online experience may be limited.

We also use a tool called “Google Analytics” to collect information about your use of the Site. Google Analytics collects information such as how often users access the Site, what pages they visit when they do so, etc. We use the information we get from Google Analytics only to improve our Site and services. Google Analytics collects the IP address assigned to you on the date you visit sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.

What information do we collect?

We collect the following types of information:

(a) Information we collect when you register with through our subscription form

When you register with us, we will ask you for the following information:

• Your name
• Your email address

(b) Information we collect when you contact us through our contact forms

When you send us an message, we will ask you for the following information:

• Your name
• Your phone number
• Your email address

(c) Information we collect about how you use our website

When you browse our website we will collect:

• Information about any devices you have used (including the manufacturer, model and operating system, IP address, browser type and mobile device identifiers);
• Cookies and information about your online browsing behaviour and history on our website and your location
• Information when you ask a question on our website

Why do we ask for this information?

When you send us personal information we need your information to enable us to help answer your enquiry. You can browse our website without providing us with any of this information. When you want to ask us about anything via the website, you will send us a message.

We will ask for or collect your information when you use our customer support services, including telephone, email and social media.

We ask for your permission to send you marketing and promotional material using your address, telephone number, email address and SMS, so that we can send you free gifts, discount vouchers, invitations to events, special offers, market research, and other marketing material that we believe may be of interest to you. If you give permission, you will be able to withdraw at any time by:

• Email: unsubscribe@midlandsemb.co.uk
• Tel: 0121 558 6685
• Write to us at: Midlands Embroidery Limited, Unit 1, Oak Court, Crystal Drive, Smethwick, B66 1QG.

How do we use your personal information?

We have set out below the purposes for which we use your personal information. We are also required by law to state a "legal basis for processing", i.e. to tell you on what grounds we are allowed to use your information, and this is also set out below. The legal basis for each purpose is that we have your consent for the use of your personal information, or that we need to use your personal information in order to perform a contract with you, or that the use of your personal information is necessary for our legitimate interests (in which case we will explain what those interests are).

Purpose of processing, basis for data recording, communicate with you about your order for a service, Contractual necessity - we use your personal information in order to meet our obligations under our contract with you (for example, to deliver a product you have ordered). Contact you about leaving a review on a product or service or providing feedback once your order has been completed or the service has been provided.

Legitimate interests - we use your personal information to contact you so that we can ask you to provide feedback on the service you have ordered. Notify you about changes to our services and to otherwise communicate with you. For example, we will use your contact details in order to respond to any queries that you submit to us.

We use your personal information to keep you up to date with information about our services, and to respond to your enquiries. Send you information about new and existing products and services, including free gifts, special offers and discounts. We use your personal information to send you this information. In some cases (such as where we're required to do so by law) we will also ask for your consent before sending you this information.

We may also send you market research requests via email (which you can opt out of via that email). We use your personal information to help us deliver the best quality of service to you and our other customers. Improve and measure the effectiveness of our marketing communications, including online advertising. We sometimes compare limited information that we hold about you (for example, your email address or mobile phone number) with third parties that also hold your information or have an existing online relationship with you in order to identify you as our customer and to enable us (or third parties on our behalf) to provide you with relevant marketing online. For example, we may compare your information with the information that social networking sites such as Twitter, Instagram, and Facebook hold on you, so that they can identify you as an Midlands Embroidery Ltd customer and hence tailor our marketing services you receive via their sites and products.

We use your personal information to deliver you a tailored experience when using such digital services, to help us understand the effectiveness of our advertising, and to make sure you see adverts that are most relevant to you. We also share cookie and other data with entities such as Google, YouTube, Twitter, Instagram, and Facebook in order to make our advertising more relevant to you. Please see our Cookie Policy for full details. We require any such third parties to treat your personal information as fully confidential and to fully comply with all applicable data protection legislation, provide, enhance and personalise your experience on our digital services provided from our web and mobile portals and applications.

We use your personal information to protect against unlawful activities. In some cases we may also be under a legal obligation to disclose your personal information (for example, to law enforcement agencies) to address any claims made against us. We use your personal information to address any claims you make against us. In some cases we may also be under a legal obligation to disclose your personal information (for example, in connection with legal proceedings).

Our websites and apps are not intended for children and we do not knowingly collect data relating to children.

How long do we keep your personal information?

We are required by law to keep your personal information only for as long as is necessary for the purposes for which we are using it. The period for which we keep your personal information will be determined by a number of criteria, including the purposes for which we are using the information, the amount and sensitivity of the information, the potential risk from any unauthorised use or disclosure of the information, and our legal and regulatory obligations.

Who do we share your personal information with?

We may disclose your personal information to third parties, including in the following circumstances:

• We use third parties to carry out certain activities on our behalf that involve the processing of personal information. For example, we may engage third party service providers to fulfill orders, deliver packages, send postal mail, SMS text messages and email, analyse data to help us develop, provide and improve our services, provide marketing assistance, carry out surveys. These third parties have access to personal information needed to perform their functions, but may not use it for other purposes. We may use the information we receive from third parties to supplement, improve and add to our databases of customer details, and for purposes such as credit checking and fraud prevention.

• We may share information that we hold about you (for example your email address) with third parties that also hold your information or have an existing online relationship with you in order to identify you and to enable us to provide you with relevant marketing online. For instance, we may share your information with social networking sites such as Facebook, Instagram, Twitter, YouTube and Google so that they can identify you as a customer of ours and can tailor the marketing we send you via their sites, applications, and products.

• We may pass your details to third parties for market research purposes and they may then contact you to request that you answer surveys, or to conduct research on our behalf.

• We may pass personal information to external agencies and organisations (including the police and other law enforcement agencies) for the purpose of preventing and detecting fraud (including fraudulent transactions) and criminal activity. These external agencies may check the information we give them against public and private databases and may keep a record of such checks to use in future security checks. We may also disclose personal information to the police and other law enforcement authorities in connection with the prevention and detection of crime.

• We may pass personal information to our insurers in the event that a claim is made or could be made against us.

• In the event that we buy or sell any business or assets, we may disclose personal information held by us to the prospective seller or buyer of such business or assets. If we or substantially all of our assets are acquired by a third party, personal information held by us will be one of the transferred assets.

• We may pass your personal information to third parties if we are under a duty to disclose or share your personal information in order to comply with any legal obligation (including in connection with a court order), or in order to enforce or apply any agreements we have with or otherwise concerning you (including agreements between you and us (or one or more of our affiliates); or to protect our rights, property or safety or those of our customers, employees or other third parties.

• We may share anonymous or aggregate data (such as aggregated statistics or other anonymity data) with third parties.

Links to external sites

From time to time we may also establish relationships with third parties that will enable you to access the websites or applications (such as video players) of such third parties directly from our own websites or applications. Each third party operates its own policy regarding the processing of personal information and the use of cookies on its website(s) or through its applications and you are advised to read the third party's privacy policy and cookies policy.

Please note that third party websites and applications are not under our control. When you click through to these websites or access these applications you leave the area controlled by us. We do not accept responsibility or liability for any issues arising in connection with the third party's use of your data (including your personal information).

Where will your personal information be processed?

Your personal information may be transferred to (such as in the case of social media links, video players, etc), and stored and processed in, one or more countries outside the European Economic Area (EEA), including countries which do not provide equivalent protection for personal information. In these circumstances, we will take reasonable steps to ensure that your personal information is adequately protected in accordance with the law. In relation to data stored and processed outside the EEA.

Facebook operates a global infrastructure and they process data in both EU and US-based servers. This processing is supported by strict legal compliance for safeguarding any transfers of personal data outside of the EU. Facebook has certified certain products for which it acts as data processor under Privacy Shield, as explained further in its Privacy Shield announcement and certification (see www.facebook.com/about/privacyshield).

Your rights

You have the right to ask us to:

• Confirm what personal information we hold about you and provide you with a copy of that data
• Correct any personal information that is inaccurate
• Remove your personal information where there is no good reason for us to continue to hold that data
• Temporarily stop using your information if you are questioning our right to use that data
• Stop using your personal information unless we can demonstrate a valid reason why we need to continue to hold that data e.g. to support a product warranty
• Stop using your personal information to send you marketing materials such as our catalogue, marketing emails, discounts or vouchers.
• Provide you with the personal information that you have provided to us, in a structured and commonly-used electronic format, or transmit that information directly to another company if that is technically feasible. This applies where we are using your personal information on the basis of your consent or because it is necessary to perform a contract with you (see How do we use your personal information, above).

Our security procedures mean that we may request proof of identity before we are able to disclose your personal information to you or comply with other requests.

We want to make sure that the personal information we hold about you and your preferences as to how we contact you are accurate and up to date. If any of the details are incorrect, please let us know (details below) and we will amend them.

You also have the right to make a complaint to the Information Commissioner's Office if you're not happy with how we've handled your personal information. You can contact the supervisory authority at:

• Email: casework@ico.org.uk
• Phone: 0303 123 1113 (local rate) or 01625 545 745
• Post: Information Commissioner's Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF
• Website: www.ico.org.uk

How to contact us?

To update your details or ask for a copy of your personal information:

• You can call us on: 0121 558 6685
• You can write to us at: Midlands Embroidery Ltd, Unit 1, Oak Court, Crystal Drive, Smethwick, B66 1QG

Protecting your personal information

The transmission of information via the internet is not completely secure; this risk is common across the internet and not specific to our services. We cannot guarantee the security of your data (including your personal information) transmitted to our services; any transmission is at your own risk.

It is important for you to protect against unauthorised access to your password and to your computing device. Be sure to sign off and close your browser when you have finished your session. This will help to ensure that others do not access your personal information if you share your computing device or use a computing device in a public place such as a library or internet cafe.

Updates to this notice

We may update this notice from time to time. The latest version of this notice will be posted on our website.